For a world of tomorrow
Mission
We want to set new standards. Even in the fashion industry, animal welfare and dealing respectfully with the resources of our planet is possible. Our mission is to demonstrate this.
For us, it’s not only about the end product, but also about how it’s made, about the raw materials that we use, as well as about dealing fairly and respectfully with all the stakeholders in the production process. We regard our vegan collections as homage to the end of exploitation of animals and people.
Of course we would like to sell our fashion; but we also want to have a positive social impact. With our work, we want to contribute to people increasingly accepting responsibility for flora and fauna, and by doing so develop a new consciousness. We regard this as an important step towards solidarity and a social life that contributes to environmental protection and nature conservation and thus to the livelihoods of future generations.
Every animal has the right to being loved and valued. We want to create the conditions for a more just world, a world of tomorrow. We are convinced that luxurious and exclusive fashion can also work as vegan, without animal suffering. Our glamorous collection manifests that approach. We let vegan shine. And make a statement. Make the world a more loving place.
We donate 100 % of our profit to animal protection organizations.
Harald Ullmann,
Mitbegründer und 2. Vorsitzender PETA Deutschland e.V.
Sharon Núñez
Founder Animal Equality
Made with love
Production
By craftsmanship we mean an innovative use of materials. We are always on the lookout for new
techniques in order to invent environmentally and animal-friendly alternatives to conventional
production methods. Our packaging, too, is designed to be sustainable and at the same time
exclusive and luxurious.
Our supply chains are short, our production local. Our entire fashion line is produced in Germany and handmade with lots of love. Short distances and high-quality workmanship are important to us. Both those guarantee production by tailors in the immediate surroundings.
Our aim is to harm neither animals nor our planet by the production of our collection. We want to
treat the resources of this planet and our service providers with appreciation and manufacture our
products in the most environmentally friendly way possible. As we do not mass produce, and like to
spontaneously buy unusual fabrics, of which sometimes only a few meters are available, we produce
many of our garments in lower quantities as limited editions. Our sustainable production chain also
forms a contrast with mass production. This limitation increases the exclusivity of our fashion and
creates desirability.
With our fashion, we make statements that are politically and socially relevant. We make clothes for the world of tomorrow. Fashion with a message for a better future.
Responsibility has a price. That is why our fashion is expensive and exclusive.
Sustainable and exclusive
Materials
By craftsmanship we mean an innovative use of materials. We are always on the lookout for new techniques in order to invent environmentally and animal-friendly alternatives to conventional production methods. Our packaging, too, is designed to be sustainable and at the same time exclusive and luxurious.
Our supply chains are short, our production local. Our entire fashion line is produced in Germany and handmade with lots of love. Short distances and high-quality workmanship are important to us. Both those guarantee production by tailors in the immediate surroundings. Our aim is to harm neither animals nor our planet by the production of our collection. We want to treat the resources of this planet and our service providers with appreciation and manufacture our products in the most environmentally friendly way possible.
As we do not mass produce, and like to spontaneously buy unusual fabrics, of which sometimes only a few meters are available, we produce many of our garments in lower quantities as limited editions. Our sustainable production chain also forms a contrast with mass production. This limitation increases the exclusivity of our fashion and creates desirability.
With our fashion, we make statements that are politically and socially relevant. We make clothes for the world of tomorrow. Fashion with a message for a better future.
Responsibility has a price. That is why our fashion is expensive and exclusive.